Poor promotional offers are meant to be exploited. I recently discovered that the promotional code for Miller Lite’s Peel and Reveal Carb Day Ticket Offer is the exact same on every label. All you have to do to claim the tickets is create an account on the IMS website. They’ll mail them to you or you can pick them up all Will Call.

  1. Go to http://www.indianapolismotorspeedway.com/millerlite and click on the Peel and Reveal Carb Day Ticket Offer
  2. Verify that you can easily fake your age and that you are an Indiana resident (even if you aren’t)
  3. EnterĀ YC9PC4KRW3 and press “View Promotion”
  4. You’ll see you have 2 tickets to Carb Day that you can ‘Add to Cart’
  5. It’s all free to ‘Proceed to Step 2′
  6. Now you need to create an account if you don’t already have one.

    You can only register one account per email address, but they never ask you to verify your email address so you can put a fake one down. If you plan on picking your tickets up at Will Call, you can fake all of your address information as well. You just need to use your real name so that your photo ID matches when you pick up your tickets.

    This is the weakness of the promotion. You can create as many accounts as you want and keep reusing the same code to claim as many free tickets as you want.

  7. After you’re done registering, you choose whether you want the tickets mailed to you or if you want to pick them up at Will Call (note: you need photo ID to pick up)
  8. Complete your order and then repeat these steps if you want more tickets.

If you get some free tickets because of this post and want to meet up next Thursday, leave a comment and we’ll share a Miller Lite at IMS.