Substitute Almost Any Fortune 500 With American Airlines

This is over a year old, but I thought I’d share it anyways. You could substitute almost any Fortune 500 company’s name with American Airlines with this back and forth and it would still ring true.

  1. Read this.
  2. Look at this.
  3. Read the response and follow up.

Working on a large corporate IT project myself, I totally empathize with the AA UX architect. Dustin is spot on when he says that, “some companies have a culture that just promotes bad taste and doesn’t encourage improvement”. I try to be patient in order to understand why we use the methods and processes we use to develop (as opposed to design but along the same lines), but after almost six months on the project ย it’s obvious there are just too many tentacles to make any improvements.ย 

Oh well. It was an interesting exchange between Dustin and Mr. X.

Substitute Almost Any Fortune 500 With American Airlines

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