If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure, they’re still artists.

– Steve Jobs

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

– Steve Jobs